Destiny Finance Ltd t/a Diaspora Insurance (www.diasporainsurance.com ) is an insurance
company that specialises in the designing, marketing and distributing of insurance products &
risk management solutions targeted at African nationals living and working in key markets
like the UK, EU, North America and Australia. You will be joining a dynamic and ambitious
firm focused on making a huge impact on the African diasporas in terms of managing their
insurable risks.
The ideal candidate will have the following responsibilities:
- Enhancing brand awareness in the digital space.
- Driving traffic to the website and acquiring leads (Brand awareness, acquisition and leads
generation) - Developing and implementing digital marketing strategies across digital functions of SEO,
PPC, and Social Media. Influencer and email marketing. (Hands-on experience across the
board) - Developing and managing digital and social media campaigns to generate leads (Adverts on
Facebook, Instagram, Twitter, Youtube, TikTok, LinkedIn, PPC) - Creating and executing SMS, and email-based marketing campaigns.
- Optimizing lead nurturing process and marketing automation through content, social media
channels, and email. - Market analysis and intelligence
- Developing engaging online content including videos, video script, graphics, infographics,
web pages, ebooks, and blogs; monitoring and analysing content success (copywriting). - Adverts copywriting and scripting. (copywriting)
- Delivering effective editorial plan and content marketing strategy to meet the business
objectives. (Content). Editorial requirements include basic SEO understanding, - Developing and managing editorial calendar (Content)
- Working with other departments to facilitate the integration of offline and online marketing
efforts - Attending events, online and offline
- Getting customer reviews, feedback and testimonials (conversion rate optimisation
- Influencer recruitment, management and deliverables tracking (Influencer management)
- Working on SEO of the website pages and driving traffic to the website (SEO)
- Track the website traffic flow and provide internal reports regularly (Analytics)
- Creating and managing link-building strategies, content marketing strategies, and social
media presences (Inbound marketing) - Researching and identifying and presenting new digital marketing trends and ensuring that
the brand is in front of the industry developments. (Research and new ideas) - Effectively manage third-party providers (Management)
Knowledge and Skills
- Degree in digital marketing/marketing/sales from a reputable university
- Keen, passionate about marketing and willing to learn new things.
- Social Media, Copywriting and content marketing skills essential
- Deep knowledge of the African diaspora communities in the UK like Zimbabwean,
Kenyan, Ghanaian or Ugandan is a key advantage - Leads nurturing through email and other channels.
- Hands-on social and digital adverts and promotions are essential
- Keyword research essential
- Experience in influencer management
- Working knowledge of Google Analytics, Google Ad Words and Google suite of tools.
- Website management with knowledge of WordPress is desirable
- Editorial calendar management and tools
- Social management tools
- Understanding of SEO
Job Type: Permanent
UK Driving licence required
Salary: £30, 000 – £38, 000 depending on experience and qualifications
Email CV to admin@diasporainsurance.com
