About Diaspora Insurance

Role Purpose

Key Responsibilities

• Own the website growth roadmap, ensuring the site supports lead generation, online self-sign-up, NTU recovery, partner journeys and retention journeys.
• Develop country-specific SEO landing pages for Zimbabwe, Nigeria, Ghana and Kenya, with clear product, claims, FAQ and quote modules.
• Lead CRO testing across landing pages, quote calculator, forms, CTAs, WhatsApp assist, trust proof, reviews and payment reassurance.
• Work with IT/PAS/portal teams to ensure tracking, conversion events, abandonment journeys and customer experience are implemented properly.
• Build and manage event, partner, influencer and BDM landing pages with unique URLs and attribution tags.
• Improve organic search rankings for funeral cash plan, repatriation, funeral cost, diaspora insurance and country-specific protection queries.
• Build AI visibility content that is structured, authoritative and easy for search/AI tools to cite.
• Maintain website content quality, mobile speed, Core Web Vitals and technical SEO hygiene.
• Report weekly on traffic, conversion rate, quote starts, portal applications, abandonment and paid policies.
• Work with the Content Producer and Social Strategist to turn FAQs, claims education and corridor insights into web content.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Audit website, portal funnel, tracking, SEO status and conversion friction.
2. Launch priority country pages for Zimbabwe, Nigeria, Ghana and Kenya.
3. Implement tracking for quote starts, applications, payment abandonment and source attribution.
4. Create first CRO test backlog and begin tests on hero, CTA, proof and form friction.
5. Build templates for event, partner and influencer landing pages.

Required Experience, Skills and Attributes

• 4+ years in SEO, CRO, website management, digital growth or ecommerce/lead-generation website optimisation.
• Hands-on experience with WordPress or similar CMS, Google Analytics, Tag Manager and SEO tools.
• Ability to work with developers/IT but also manage content and landing page requirements independently.
• Strong understanding of conversion funnels, user journeys and mobile-first web design.
• Experience with regulated, financial services, insurance or high-trust sectors desirable.
• Excellent analytical and copy-review skills.
• Strong project management discipline.

Tools / Systems

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

How to Apply

About Diaspora Insurance

Role Purpose

Key Responsibilities

• Develop and manage the annual organic social strategy aligned to corporate awareness, corridor lead generation, events, source-market activity and retention.
• Create platform-specific plans for Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp content distribution.
• Own the monthly content calendar with weekly themes by corridor, campaign and funnel stage.
• Plan content pillars across education, claims trust, events, community, CSR, portal, reviews, referrals and source-market proof.
• Coordinate with Content Producer and Designer to produce reels, carousels, videos, live sessions, event coverage and short-form educational assets.
• Moderate community engagement, comments and inbox handoffs with approved response templates and escalation routes.
• Use social insights to identify customer objections, content opportunities and corridor-specific themes.
• Support influencer content planning with the Community Manager, ensuring consistency and trackability.
• Report weekly on engagement, reach, follower quality, link clicks, video completion, event interest and assisted leads.
• Ensure all social content follows brand guidelines and compliance-approved messaging.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Audit all social platforms and content performance.
2. Build 90-day content calendar around corporate awareness and four corridors.
3. Create platform playbooks and response templates.
4. Launch recurring content series: Claims Explained, Family Protection Checklist, Diaspora Money & Responsibility, Event Recaps.
5. Build reporting dashboard with engagement and lead attribution.

Required Experience, Skills and Attributes

• 3+ years in social media strategy, community management or organic growth.
• Strong understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube and short-form video trends.
• Ability to create culturally relevant content without stereotyping or over-generalising communities.
• Excellent copywriting and content planning skills.
• Experience working with regulated brands, financial services or sensitive subject matter desirable.
• Comfortable reading data and turning insights into content decisions.
• Able to work with designers, video producers, events, BDMs and compliance.

Tools / Systems

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

How to Apply

About Diaspora Insurance

Role Purpose

Key Responsibilities

Social Media Strategy and Planning

• Own the organic social media strategy across Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp community/broadcast touchpoints.
• Translate the FY2026/27 marketing strategy into monthly and weekly platform plans aligned to corporate brand awareness, corridor campaigns, events, source-market activity, retention and referral goals.
• Develop the annual social calendar covering Zimbabwe, Nigeria, Ghana and Kenya, including cultural dates, source-market moments, event amplification, product education and claims-led trust content.
• Create a structured content ratio covering education, community/events, claims/reviews trust, product/portal promotion and CSR/source-market proof.

Content Direction and Execution

• Brief the Graphic Designer and Content Producer on weekly assets, including reels, carousels, short-form videos, event recap posts, leadership content, testimonials, infographics and platform-native content.
• Ensure every piece of content follows Diaspora Insurance brand guidelines, tone of voice and compliance requirements.
• Adapt content by platform, avoiding one-size-fits-all posting and ensuring the content format fits user behaviour on each platform.
• Build repeatable templates for event promotion, partner launches, corridor updates, customer education and review/referral prompts.

Community Growth and Engagement

• Grow quality audience footprint across platforms while prioritising engagement, comments, shares, saves, link clicks, profile visits and community conversation over vanity follower growth.
• Moderate and respond to comments and inbox interactions in line with approved scripts and escalation routes.
• Identify relevant African diaspora pages, groups, creators, churches, associations and community networks for collaboration and amplification.
• Coordinate with the Community Manager on influencer content, WhatsApp broadcasts, review campaigns and organic referral activity.

Campaign Support and Lead Generation

• Support paid media by identifying high-performing organic content that can be boosted or adapted into paid creative.
• Drive traffic to country landing pages, event pages, partner landing pages, portal sign-up routes and quote journeys through organic content.
• Create platform-specific lead magnets such as funeral planning checklists, family protection guides, event registration CTAs and webinar sign-ups.
• Work with Paid Media and Analytics to understand which content themes contribute to leads, applications and policies.

Reporting and Optimisation

• Produce weekly and monthly social performance reports covering reach, engagement, audience growth, link clicks, video watch time, campaign performance and lead contribution.
• Run monthly content review sessions to identify what to stop, continue, improve and scale.
• Track social sentiment, objections, FAQs and competitor/community trends and feed insights into content, website FAQs, call centre scripts and paid campaigns.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

Required Experience, Skills and Attributes

Education and Experience

• Degree or diploma in Marketing, Communications, Digital Media, PR, Journalism or a related field preferred.
• Minimum 4-6 years’ experience managing social media for a consumer brand, community brand, financial services brand, agency or diaspora/community-led organisation.
• Experience managing multiple platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp/community communications.
• Experience briefing designers/video editors and working with content creators or influencers.

Technical and Professional Skills

• Strong copywriting, content planning and campaign calendar skills.
• Understanding of platform analytics, content testing, audience segmentation and organic growth tactics.
• Ability to interpret performance data and turn insights into improved content.
• Comfortable with Canva/Figma collaboration, Meta Business Suite, TikTok/YouTube analytics, LinkedIn admin tools and scheduling platforms.
• Understanding of regulated communications, financial promotions sensitivity and the need for approved messaging.

Tools / Systems

• Meta Business Suite, Instagram, TikTok, LinkedIn, YouTube Studio and WhatsApp Business tools.
• Canva, Figma, CapCut and basic video editing workflows.
• Google Analytics / Looker Studio or equivalent reporting tools.
• CRM/PAS campaign and attribution reports, once integrated.
• Microsoft Office / Google Workspace

Personal Attributes

• Commercially minded and target-driven.
• Culturally aware and comfortable working with African diaspora communities.
• Strong ownership, planning discipline and weekly reporting habits.
• Able to work in a regulated financial services environment with attention to compliance and accuracy.
• Collaborative, practical and comfortable translating strategy into execution.

About Diaspora Insurance

Role Purpose

Key Responsibilities

• Plan, shoot and edit short-form videos, reels, event recaps, interviews, explainers, testimonials and campaign assets.
• Create monthly content batches for paid media, organic social, ambassador activity, events, source-market campaigns and website education.
• Attend key events to capture content, customer/community stories, stakeholder interviews and BDM/event activation footage.
• Work with the Social Media Strategist to translate content calendars into platform-ready assets.
• Work with the Brand Manager to maintain brand tone, visual consistency and emotionally sensitive storytelling.
• Create content for claims education and customer trust without exploiting grief or breaching compliance standards.
• Support design and paid media teams with creative variations to reduce ad fatigue.
• Maintain an organised content library by corridor, campaign, event, partner, consent status and usage rights.
• Ensure consent forms, usage permissions and compliance approvals are secured before publishing sensitive content.
• Produce weekly edits and monthly hero assets aligned to the campaign calendar.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Audit available video/photo assets and identify gaps.
2. Build content production calendar for Q1.
3. Create recurring templates for reels, testimonials, FAQs, event recaps and source-market proof.
4. Produce first 30-day batch of paid and organic content.
5. Create content consent and storage workflow with PR/Events and Compliance.

Required Experience, Skills and Attributes

• 2+ years in content production, videography, photography, social video editing or digital media production.
• Strong filming and editing skills for mobile-first content.
• Ability to produce fast-turnaround content for events and campaigns.
• Experience with culturally sensitive storytelling and community content desirable.
• Good written communication and basic script/storyboard capability.
• Able to travel to UK events and work occasional evenings/weekends when required.
• Organised, proactive and comfortable working to campaign deadlines.

Tools / Systems

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

How to Apply

About Diaspora Insurance

Role Purpose

Key Responsibilities

• Design and manage CRM/PAS customer journeys across lead capture, quote follow-up, abandonment, onboarding, reviews, referrals, upsell, renewal and cancellation prevention.
• Own email, WhatsApp and SMS campaign calendars for customers, NTUs, non-customers, group leads and event leads.
• Coordinate influencer activity, landing pages, tracking links, briefing, compliance requirements, proof-of-work and performance reporting.
• Build NPS, review and referral programmes, routing promoters to reviews/referrals and detractors to service recovery.
• Manage monthly retention and organic growth campaigns including add-a-life, cover upgrade, referral prompts and beneficiary awareness.
• Work with the Website Manager to create influencer, event, NTU and referral landing pages with clear attribution.
• Work with Customer Care, Claims, Compliance and Sales to ensure customer journeys are accurate, empathetic and compliant.
• Segment audiences by corridor, source, lead status, product interest, customer tenure, objection and retention risk.
• Maintain influencer/community database and performance tracker.
• Produce monthly lifecycle performance reports covering open/click/reply rates, recovered policies, reviews, NPS, referrals and churn signals.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Map all lifecycle journeys and current customer communications.
2. Launch July non-customer, customer upsell and referral campaign sequence.
3. Create influencer tracking framework and landing page request process.
4. Implement NPS/review journey with service recovery routing.
5. Create monthly retention dashboard and CRM campaign calendar.

Required Experience, Skills and Attributes

• 2+ years in CRM, lifecycle marketing, community management, influencer coordination or retention marketing.
• Experience with email/WhatsApp/SMS marketing, segmentation and campaign reporting.
• Strong understanding of customer journeys and retention funnels.
• Ability to manage influencers and community stakeholders with professionalism and compliance discipline.
• Good knowledge of GDPR/PECR consent principles or willingness to work closely with Compliance.
• Strong copywriting and customer empathy.
• Data-driven, organised and comfortable coordinating across sales, claims, customer care and marketing.

Tools / Systems

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

About Diaspora Insurance

Role Purpose

Key Responsibilities

• Develop and manage the annual corporate brand awareness roadmap from July 2026 to June 2027, ensuring awareness is treated as a company-wide brand objective rather than fragmented corridor activity.
• Own ATL planning and delivery, including OOH, bus, street furniture, radio, cinema, airport halo campaigns, TV/OTT tests and corporate PR bursts.
• Translate the brand guidelines into campaign-ready messaging, layouts, creative briefs and channel rules for all DI brand activity.
• Lead the Pan-African Brand Ambassador project: shortlist, outreach, negotiation, compliance review, contract deliverables, campaign launch and performance tracking.
• Develop a brand strategy that supports core messaging of the brand and create quarterly brand campaigns around the core message
• Manage brand consistency across digital ads, events, influencer content, partner collateral, website, CRM journeys, print and internal communications.
• Work with the Events & PR Manager to align events with brand visibility objectives, ensuring all flagship activations generate content, PR angles and measurable brand recall.
• Work with the Paid Media and SEO/CRO teams to track brand lift proxies including branded search, direct traffic, assisted conversions and retargeting pool growth.
• Own brand measurement dashboards and monthly reporting to the Head of Marketing and Channels Director.
• Maintain a library of approved messaging, proof points, claim statements, disclaimers, brand templates and creative assets.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Audit current brand assets, awareness channels and messaging consistency.
2. Create July-September corporate awareness roadmap and campaign calendar.
3. Finalise OOH/radio/airport measurement framework and creative briefs.
4. Build ambassador scorecard and shortlist.
5. Create brand dashboard covering branded search, direct traffic, social reach, PR value, event recall and offline-to-online response.

Required Experience, Skills and Attributes

• 5+ years in brand management, integrated marketing, campaign management or communications, ideally in financial services, insurance, diaspora, multicultural or community-led sectors.
• Strong understanding of ATL and BTL media, including OOH, radio, PR, events, digital video and social amplification.
• Ability to manage agencies, media owners, influencers and internal stakeholders.
• Excellent written and verbal communication skills; able to create clear campaign briefs and executive updates.
• Working knowledge of FCA-regulated marketing or willingness to work within strict compliance processes.
• Strong project management and reporting discipline.
• Culturally aware, commercially minded and comfortable working across African diaspora communities.

Tools / Systems

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

How to Apply

• Manage and grow social media profiles across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Craft copy and visuals that reflect DI’s tone of voice and maintain a consistent brand identity.
• Identify and engage with relevant influencers, online communities, diaspora groups, and content creators on social media to explore collaboration opportunities that enhance brand visibility and generate high-quality leads.
• Establish and maintain a tracker of all brand associates, ambassadors, and influencer partnerships to monitor their deliverables, deadlines, and overall performance against agreed terms. Generate regular performance reports and flag non-compliance or underperformance.
• Draft, manage, and regularly update service level agreements (SLAs), brand partnership agreements, and performance contracts to ensure clarity of deliverables and protect brand interests in all collaborations.

• Create engaging and shareable content — from ideation to execution — including text, imagery, graphics, videos, Reels, and behind-the-scenes content.
• Develop and maintain the social content calendar, ensuring alignment with product launches, global events, and marketing priorities.
• Produce platform-specific content, especially for social paid campaigns.
• Lead and capture content during campaign and lifestyle shoots, events, and team initiatives.
• Keep up to date with social media trends and algorithm updates to keep content relevant and impactful.
• Coordinate with the Media team to ensure events and activations are effectively covered to generate usable content for social media and customer-facing platforms.
• Reporting on performance and engagement, using insights to grow and improve the social platforms.
• Manage the social schedule, along with posting, and reporting across both platforms including weekends.
• Attending and helping lead campaign and lifestyle shoots, capturing standout social moments.
• Collaborate with the DI events and marketing team to align content with the marketing calendar and wider business goals.
• Creating and capturing content specifically designed for social paid ads.

• Attend events on behalf of Diaspora Insurance, representing the brand professionally and capturing real-time content opportunities.
• Assist in managing event-related logistics and post-event content deliverables.
• Maintain and manage an integrated events, content, and external stakeholder calendar to streamline planning, ensure deadline visibility, and support smooth execution.
• Liaise with event organisers, community partners, and internal departments to ensure alignment and timely delivery of campaigns and deliverables.

• Monitoring social discussions, responding to comments and messages, and building relationships with followers.

• Plan, execute, and evaluate digital campaigns across platforms, adjusting strategies based on performance insights.

• Track content and campaign performance metrics.
• Analyse data to optimise future strategy and content types.
• Prepare and present regular performance reports and recommendations.

• Contribute to on-page and off-page SEO strategies to improve search visibility, organic traffic, and domain authority across key markets and diaspora-related searches.
• Conduct keyword research relevant to Diaspora Insurance’s services, audiences, and target geographies to guide content strategy and campaign messaging.
• Write, edit, and optimise website copy to ensure clarity, relevance, and keyword alignment — including landing pages, product descriptions, blog posts, FAQs, and campaign-specific pages.
• Ensure all written content is user-centric, accessible, and aligned with DI’s tone of voice and brand positioning, while also being structured for SEO performance (e.g., headers, meta descriptions, internal linking).
• Support regular updates and audits of the website to ensure all content is current, links are functional, and key CTAs (calls to action) are tracked and optimised for conversion.
• Monitor website performance using tools like Google Analytics, Search Console, and SEMrush (or similar), and generate reports on traffic sources, bounce rates, conversions, and user behaviour to inform strategic improvements.