About Diaspora Insurance

Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders. As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.

Role Purpose

Own the website as a growth channel, including SEO, CRO, landing pages, analytics, portal conversion, AI visibility and website performance. The role is critical to converting web traffic into direct online policies.

The business is targeting approximately 4,000 policies through the online portal in 10 months. This requires dedicated ownership of SEO, CRO, technical website performance, country landing pages, conversion journeys and portal analytics.

Key Responsibilities

• Own the website growth roadmap, ensuring the site supports lead generation, online self-sign-up, NTU recovery, partner journeys and retention journeys.
• Develop country-specific SEO landing pages for Zimbabwe, Nigeria, Ghana and Kenya, with clear product, claims, FAQ and quote modules.
• Lead CRO testing across landing pages, quote calculator, forms, CTAs, WhatsApp assist, trust proof, reviews and payment reassurance.
• Work with IT/PAS/portal teams to ensure tracking, conversion events, abandonment journeys and customer experience are implemented properly.
• Build and manage event, partner, influencer and BDM landing pages with unique URLs and attribution tags.
• Improve organic search rankings for funeral cash plan, repatriation, funeral cost, diaspora insurance and country-specific protection queries.
• Build AI visibility content that is structured, authoritative and easy for search/AI tools to cite.
• Maintain website content quality, mobile speed, Core Web Vitals and technical SEO hygiene.
• Report weekly on traffic, conversion rate, quote starts, portal applications, abandonment and paid policies.
• Work with the Content Producer and Social Strategist to turn FAQs, claims education and corridor insights into web content.

Key Performance Indicators / Success Measures

First 90 Days: Expected Deliverables

1. Audit website, portal funnel, tracking, SEO status and conversion friction.
2. Launch priority country pages for Zimbabwe, Nigeria, Ghana and Kenya.
3. Implement tracking for quote starts, applications, payment abandonment and source attribution.
4. Create first CRO test backlog and begin tests on hero, CTA, proof and form friction.
5. Build templates for event, partner and influencer landing pages.

Required Experience, Skills and Attributes

• 4+ years in SEO, CRO, website management, digital growth or ecommerce/lead-generation website optimisation.
• Hands-on experience with WordPress or similar CMS, Google Analytics, Tag Manager and SEO tools.
• Ability to work with developers/IT but also manage content and landing page requirements independently.
• Strong understanding of conversion funnels, user journeys and mobile-first web design.
• Experience with regulated, financial services, insurance or high-trust sectors desirable.
• Excellent analytical and copy-review skills.
• Strong project management discipline.

Tools / Systems

WordPress/Elementor, Google Analytics 4, Google Tag Manager, Search Console, Looker Studio, Hotjar/Microsoft Clarity, SEO tools, CRM/PAS, Trustpilot/Google review widgets.

Personal Attributes

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.

How to Apply

Applicants should submit a CV and a brief cover note explaining how their experience can support Diaspora Insurance’s growth, brand awareness, lead generation and customer trust objectives:

hr@diasporainsurance.com, marketing@diasporainsurance.com

Application Deadline: September 4, 2026